Corteva Agriscience Announces New Global Brand for Naturally Derived Spinosyn Insecticides
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WILMINGTON, Del., March 23, 2021 — Corteva, Inc. (NYSE: CTVA) announced today that it is implementing the new global brand names of Qalcova™ active (pronounced “kal-KO-vuh”) for spinosad, and Jemvelva™ active (pronounced “jem-VEL-vuh”) for spinetoram, demonstrating Corteva’s commitment to building best-in-class, sustainable solutions for farmers. Together, these two naturally-derived active ingredients — both Green Chemistry Challenge Award winners — provide farmers worldwide with effective insect control options for more than 250 crops, including fruits, vegetables, soybeans, corn, rice and others.
“With unique and consistent global brands, farmers can be confident that products labeled with Qalcova active or Jemvelva active demonstrate the benefits of Corteva Agriscience’s exceptional research, development and testing,” said Santosh Mangalam, Global Portfolio Leader, Corteva Agriscience. “They’ll also be able to better recognize the high-quality active ingredients from Corteva in a growing insecticide market.”
Produced through a proprietary natural fermentation process, Qalcova, the active ingredient in products including Entrust® organic insecticide and Success® insecticide, and Jemvelva, the active ingredient in Radiant® and Delegate® insecticides and other brands, belong to a class of insecticidal chemistry (Group 5) that does not show cross-resistance to other classes of chemistry. This makes the products in this portfolio a good fit for Integrated Pest Management (IPM) programs and Insecticide Resistance Management (IRM) programs.
Both Qalcova and Jemvelva have been awarded the U.S. EPA Green Chemistry Challenge Award, which recognizes novel chemistry solutions that incorporate the principles of green chemistry into chemical design, manufacture and use.
The new names specifically recall this connection to nature. Qalcova was inspired by “alcove,” reflecting the product’s proven ability to provide natural protection. Jemvelva incorporates “gem” and “velvet,” suggesting a naturally derived, hidden treasure that’s soft and gentle on the environment.
Local commercial teams are coordinating plans to integrate this brand into Corteva marketing and packaging materials in the coming year.
About Corteva
Corteva, Inc. (NYSE: CTVA) is a publicly traded, global pure-play agriculture company that provides farmers around the world with the most complete portfolio in the industry—including a balanced and diverse mix of seed, crop protection and digital solutions focused on maximizing productivity to enhance yield and profitability. With some of the most recognized brands in agriculture and an industry-leading product and technology pipeline well positioned to drive growth, the Company is committed to working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Corteva became an independent public company on June 1, 2019 and was previously the Agriculture Division of DowDuPont. More information can be found at www.corteva.com.
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03/23/21
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Contact
Kacey Birchmier
Corteva Agriscience
515-305-0085
kacey.birchmier@corteva.com